Ron's funnel is characterized by leveraging his established content platforms to attract a highly engaged, niche audience, which then converts into committed members.
Ron's Funnel Strategy:
- Content Creation (Awareness & Trust Building):
- YouTube Channel (Jaw Hacks): 7-year-old channel focusing on medical/dental procedures for sleep apnea, with an emphasis on non-CPAP treatments. Started with personal vlogs, evolved into interviewing top doctors and patients.
- Podcast: Interviews with experts and patient stories, building authority and empathy.
- Blog/Substack: Written content supporting his video presence.
- Niche Specialization: Ron identifies as an "ultra niche content creator" in airway health, expanders, and jaw surgery. This leads to a smaller but highly dedicated audience.
- Audience Engagement & Filtering:
- Long-form YouTube videos: Attracts individuals who are deeply invested in finding solutions, effectively "screening themselves" for his specific, in-depth content.
- Short-form content (TikTok, YouTube Shorts): While Ron acknowledges these platforms are where his younger audience (looks maxing community) lives, he's currently not fully utilizing them due to resource constraints, aspiring to do so in the future.
- Conversion Pathways:
- Warm Email List (Founders Launch): His first phase targeted past coaching clients (650 email list) with a significant discount, converting 35-40 members. This highlights the power of existing relationships.
- Broader Email List: Targeted non-coaching followers (2500 email list), converting only 10 sales at a higher price, reinforcing that past customers are your best bet.
- Public Listing (Website Sales Page): His primary conversion point, driving traffic from YouTube videos, Substack, and direct emails to jawhacks.com/coaching.
Ron’s funnel starts with his YouTube channel.
Why it worked for Ron:
- Deep Niche: By focusing on a very specific, complex problem (sleep apnea and jaw procedures), Ron attracts individuals who are actively searching for specialized solutions and are willing to pay for expert guidance.
- Authenticity and Truth: His commitment to "telling the truth," even about doctors he's friendly with, builds profound trust, which is critical in the medical advice space.
- Leveraging Existing Authority: His 7 years of consistent content creation on YouTube established him as a go-to expert in his niche.
- Clear Value Proposition: His sales page clearly outlines what the "Joint" offers, leaving no ambiguity about the value.
- Strategic Pricing during Launch: The founder's discount incentivized early adopters and leveraged existing loyalty.
**If you have visions for really having a more modular custom-built system like I do where I integrate lots of different apps... Swarm works friendly with that type of workflow.
— Ronald Ead**
Best Practices for Your Membership Funnel:
- Content is King (and Trust is Queen): Consistently create high-quality, valuable content that addresses your audience's pain points. Focus on building trust and authority, rather than just chasing viral trends.
- Niche Down: The more specific your niche, the easier it is to become a recognized expert and attract highly motivated clients. Don't be afraid of a "small" audience if they are deeply engaged.
- Leverage Your Strengths: If you excel at video, double down on platforms like YouTube and Swarm. If you prefer writing, focus on Substack or blogging.