Ron's success hinges on a value-packed, high-integrity offer that contrasts sharply with typical one-off coaching calls. His "Jaw Hacks Joint" is a prime example of a premium, year-long membership that delivers consistent value.

Ron's Offer:

• Product: The Joint (one-year membership hosted on Swarm)
• Pricing: $429 per year
• Core Value Proposition: Access to Ron's expertise and support for navigating complex jaw surgery and expander treatments, with a focus on non-CPAP solutions for sleep apnea.
• Includes:
  • 60 minutes of live one-on-one coaching: Flexible scheduling (e.g., one 60-minute call, one 40-minute and one 20-minute, or three 20-minute calls).
  • One year of asynchronous direct messaging via video: Ron responds to messages roughly every three days, allowing for consistent, personalized support. This is a key differentiator facilitated by Swarm.
  • Access to live Q&As: Private sessions with Ron and guest experts (top doctors and dentists in the airway space).

Why it worked for Ron:

• Obvious Value: The annual membership at $429 is significantly more valuable than his previous model of a single 45-minute call for $415, making the choice for the annual membership a no-brainer.
• High-Touch, Personalized Support: Despite being a "membership," Ron's model leans heavily into direct, one-on-one interaction, particularly through video messaging on Swarm. He emphasizes bringing "110% to every interaction," treating clients like family or friends.
• Integrity-First Approach: Ron explicitly states he does not take kickbacks or have sponsors, ensuring his advice is unbiased. This builds immense trust, which he identifies as his "whole model" and number one asset. This allows him to prioritize client well-being over maximizing profit.
• Premium Experience: The direct access to Ron, coupled with expert Q&As and consistent video support, creates a premium, high-value experience that justifies the price.

**I'm a video content creator. People meet me on YouTube... when they buy my time, when they sign up for my coaching, I'm sure they don't just want some text version of me that could theoretically be some AI chatbot or some kid in the Philippines that I hired to respond for me... They want me.

— Ronald Ead**

Best Practices for Your Offer Structure:

• Focus on Value, Not Just Time: Shift from charging by the hour to packaging your expertise into solutions. A membership model, like Ron's, provides ongoing value and predictable recurring revenue.
• Tiered Pricing: Consider different tiers to appeal to various budgets and needs. Ron offers additional paid calls at a discounted rate for members, encouraging continued engagement.
• Highlight Unique Selling Proposition (USP): What makes your coaching unique? For Ron, it's his unbiased, patient advocacy approach and the ease of video communication on Swarm.
• Leverage Asynchronous Communication: Platforms like Swarm are built for seamless video messaging. This allows coaches to serve more clients efficiently while maintaining a personal touch, reducing the need for constant live calls.
• Be Transparent with Pricing and Value: Clearly outline what clients receive for their investment, just as Ron does on his sales page.