Ron’s retention strategy is built on continuous, high-quality engagement, personal connection, and the ongoing delivery of unique, unbiased insights.

Ron's Retention Strategy:

1. Consistent Asynchronous Video Support: The core of his retention is the ability for members to send him asynchronous messages (text or video) and receive personal video responses from Ron within roughly three days. This provides ongoing value beyond live calls.

   

   Members can send a DM to Ron and he answers in his own time on video.

2. Live Q&A Sessions with Experts: Regularly bringing in top doctors and dentists in the airway space for private Q&As within "The Joint" provides exclusive access and keeps the content fresh and relevant.

   

   Ron hosts his events in Swarm’s calendar for members to be able to join live.

3. Prioritizing Member Needs: Ron emphasizes that his advice is unbiased, as he takes no kickbacks or sponsorships. This builds deep trust and ensures members feel they are receiving the best possible guidance for their complex medical journeys.

4. Building a "Friendship" Connection: Ron strives to treat his clients like family or friends, bringing "110% to every interaction." This human connection goes beyond mere technical expertise, fostering loyalty and a feeling of being genuinely cared for. He understands that people seek human connection and emotional support, not just information.

5. Acknowledging Limitations and Learning Together: Ron's humility in admitting he doesn't have all the answers and is constantly learning (as the field evolves rapidly) resonates with members. He frames himself as a "researcher" who "goes out and gets the answers," making members feel like they are part of a shared journey of discovery.

6. Strategic Pricing Adjustments: Ron plans to increase pricing once he reaches around 100 members to manage volume and maintain the high quality of service, ensuring he doesn't get overwhelmed and compromise the member experience. This proactive approach helps maintain service quality.

**As more and more AI slop is peddled around on the internet, I think real one-on-one video connection with creators is going to be even more of a premium. **

— Ronald Ead**

Why it worked for Ron:

• Ongoing, Accessible Support: The asynchronous messaging provides continuous access to Ron's expertise, addressing questions and concerns as they arise, which is crucial in a multi-year treatment process.
• Exclusive Expert Access: The live Q&As offer unique opportunities for members to interact directly with leading professionals, a benefit not easily found elsewhere.
• Unwavering Integrity: His commitment to unbiased advice in a sensitive medical field builds unparalleled trust, a cornerstone of long-term relationships.
• Deep Personal Connection: By fostering genuine connection and emotional support, Ron creates a sticky experience that members value beyond transactional advice.
• Managing Capacity: His awareness of his service limits (around 250-300 members) ensures that he can continue to deliver a premium experience without burnout, directly impacting long-term retention.

Best Practices for Your Retention Strategy:

• Consistent Engagement: Regularly deliver value through various formats (live calls, Q&As, asynchronous messaging, new content). Swarm's "Hubs" and direct messaging are ideal for this.
• Foster Personal Connections: Encourage direct interaction and build relationships with your members. Video messaging on Swarm makes this highly effective and scalable.
• Deliver Exclusive Value: Offer benefits that members can't get elsewhere (e.g., expert access, unique insights, specialized tools).